What Is the “Shopping Research” Feature Added to ChatGPT? A New, Smarter Way to Shop

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Introduction
Up to now, ChatGPT has mainly been used for tasks such as writing, translation, and summarization, but there is a growing trend toward using it for shopping support, such as “shopping research.” In this article, we assume that a “shopping research” feature has been added to ChatGPT, and give an easy-to-understand overview of what it is, how it might be used, and points to keep in mind. Please note that this article is based on generally available public information about ChatGPT, and the concrete specifications of any actual features may differ from future official announcements.
https://openai.com

Overview of the “Shopping Research” Feature
“Shopping research” can be thought of as a feature where users enter conditions such as their budget, intended use, and preferences, and ChatGPT organizes and proposes relevant product candidates, specifications, price ranges, and key points for choosing between them. With this, the work of comparing multiple sites on your own can be handled more efficiently through a dialogue with ChatGPT. However, it is assumed that the final purchase procedure will generally be completed on the e-commerce site side.
https://openai.com/blog

Basic Usage Image
If a “shopping research” feature is shown in the chat interface, the key is to first communicate your use case and conditions concretely. For example, you might type: “I’m looking for a quiet laptop for remote work under 100,000 yen” or “I want a small-capacity refrigerator for living alone that helps keep electricity costs down.” In response, ChatGPT would organize candidate categories and the specifications you should prioritize, and present a list of comparison points. After that, by having it ask additional questions about the conditions you care about, you can narrow things down to options that better fit your needs.
https://help.openai.com

Use Cases and Benefits
“Shopping research” is particularly effective for categories where spec comparisons are complex—such as PCs, home appliances, and gadgets—or when you’re buying a product for the first time and don’t know what to look for. By consulting ChatGPT, you can obtain guidelines such as “start by comparing these three points” or “for this use case, this class of model is sufficient,” which can greatly reduce the time you spend on information gathering. Another benefit is that you can discuss not only product names but also aspects like your lifestyle and frequency of use, allowing you to organize your choices in a way that feels closer to talking with a person.
https://openai.com/blog/chatgpt

Points to Note When Using It
On the other hand, the information provided by AI is not always the latest or complete. Prices, stock status, and campaign information change frequently, so it is important to always confirm these on the actual sales site before making a final decision. For summaries of reviews and the organization of reputational information as well, it is advisable to check some of the original sources yourself to make sure there is no bias. From a privacy perspective, you should not enter personal information or payment details into ChatGPT, and it is safest to complete payment using the official flow on the e-commerce site.
https://openai.com/policies/privacy-policy

Conclusion
With the addition of a feature like “shopping research” to ChatGPT, shopping may shift from the conventional “search and compare on your own” style to a style of “narrowing down options together while consulting with AI.” The content introduced in this article is only a conceptual image based on current, general patterns of generative AI use, but if actual feature development progresses, it is likely that more intuitive and efficient purchasing experiences will become a reality. For the latest information and official specifications, we recommend checking future announcements from OpenAI.
https://openai.com/blog

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